Jake Boly, MS, CSCS
Eugen Loki, CPT, PN1
How Jake and Eugen Met
Jake and Eugen met when they were both tapped to assist another lifter on a project. Right away, they knew they possessed a lot in common. Both of them approach fitness and nutrition with an open mindset, so their ideologies blended seamlessly.
In addition, continual educational education is at the forefront of both their businesses. After a lot of open discussions, they started wondering, “How could we team up to build something amazing?”
Fast forward to the Christmas of 2019 and their first project went live. The Concrete Pheasyque eBook was initially launched for free and there was also a paid programming option. The eBook was downloaded over 25k+ times in 24-hours and the their site crashed multiple times. Needless to say, Jake and Eugen didn’t really get to enjoy Christmas that year, but knew they were onto something and that alone was worth it.
The question above and success of their first book has become the catalyst of their friendship and joint business endeavors. Jake and Eugen want every lifter to experience what it feels like to be strong, and on top of that, they want to help every lifter to understand the backend side of training.